Here's a look at a range of brand ID and style guide work - some simple and some more complex, designed to demonstrate the myriad of ways these projects can come to life based on individual client needs.
A complex guide based on a logo that we were given to develop into a look, feel and overall expression for the new EVEN Hotels brand.
A regional economic development organization, NPC came to us for a complete redesign of their brand identity – included here is our design study that demonstrates how the new logo mark comes to life across multiple media.
This example was developed for our client Ainsworth Pet Nutrition as support for sell-in with retail partners. Our goal was to clearly define the vision for this brand new ultra premium brand of pet food called Back to Basics. This study is less about the design rules per se and more about the brand’s overall "expression" in the marketplace.
Cox Media Group came to us for support with a new business line for which they desired a unique brand identity for presenting a group of digitally focused advertising solutions to business clients in thieir key markets. This work is the overview study that forms the basis for a more complete brand style guide. (*Note: we no longer do work with Cox Media. We resigned this business at the time of our acquisition by Moxie.)
We were the digital agency of record at the launch of this new Coffee-mate brand, partnering with then-lead agency McCann. We were tasked with building the digital style guide as an extension of the brand look and feel.
We developed this brand style guide for Hoover based on new brand positioning work provided to us by then-lead agency TBWA/Chiat Day.
A local Pittsburgh health care facility for children with special needs, this logo work was based on a legacy logo mark that needed to be expanded to support multiple lines of business. Provided here are the base brand style guide, as well as a simple case study about the work.