Overview

Martha Stewart Living Omnimedia's Everyday Food app was selected to be a part of Microsoft’s much-anticipated Windows 8 launch. A cooking app, Everyday Food was designed to tap the deep editorial and recipe index of the print magazine — which is known for its simple-to-prepare, satisfying recipes. Within weeks of the launch, the app was named to the Featured section of the Cooking category in the App Store. And, most recently, the app was slotted in the Windows 8 Store Spotlight, which serves to highlight popular apps from all categories.

The Everyday Food app is designed to make finding the right meal for every occasion easy, with straightforward steps and accessible ingredients. Here, the recipes take center stage with an easy-to-use format where users can search hundreds of editor-curated recipes or browse for meal ideas by main ingredient, course,occasion, prep time, and more.

The Windows 8 snap mode is perfect for the kitchen, allowing users to view more than one app at once, while the Windows 8 live tile integration allows users to discover new recipes right from the home screen. Complete with new and innovative features, the app includes a daily recipe accompanied by a video of Sarah Carey, Head of the Everyday Food brand, demonstrating timesaving tricks to help get dinner on the table faster. The featured video library will help users brush up on the basics, including the proper way to measure flour for perfect baked goods and techniques for searing meat so it stays juicy. Plus, cooks can get tips forturning out gorgeous piecrusts, setting up a grill, and more. Users can save their favorite recipes, pin them to the home screen, or share them via email, Facebook and Twitter.

The app sits at the heart of Martha Stewart Living Omnimedia’s effort to transition Everyday Food from a print publication to a digitally focused brand. Habits around content consumption are changing — people want more video, inspiration and expert advice. They crave this content in digital form, and on a more frequent basis. The Everyday Food app delivers on this, extending beyond serving simply as a companion app to truly serving as an anchor within the brand’s digital ecosystem.